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Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs, by Ken Kocienda

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In our case, Steve saw something he liked, but he found the demo unnecessarily complicated, so he unpacked it. This deconstruction wasn’t typical, but it was completely in character.
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Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs
Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs
by Ken Kocienda
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