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Kindle Notes & Highlights
Complaints are a beautiful thing. They represent free feedback and expose unmet needs in your business.
Complaints of Void are extremely valuable, as they expose unmet needs.
Customer discipleship grows businesses exponentially because human resource systems talk.
To provide excellent customer service and explode your business, determine your customers’ expectation profile.
Any time you violate your customer’s expectations positively, they buy from you again.
Business success comes from making your customer the boss and the No. 1 stakeholder in your business.
“The customer pays your paycheck, not me—keep them happy.”
Look big but act small.
It is better to be alone than in bad company. ~ George Washington
Partnerships are marriages.
While this is a great starting point, it's like marrying the first person you date simply because they like the same music as you.
Do you have the same work ethic? Will your partner skate while you burn the midnight oil? Do you have the same vision? Or will they compete? Do you want to grow slowly while your partner wants to own the world and do it fast? Do you want to sell franchises while your partner just wants one unit that pays the bills? Do you trust this person with your life? Do you have the same personality type? Do you have the same risk tolerance?
accountants and attorneys
Be careful with whom you trust with the keys to your castle because they can drive you to financial ruin.
We are a trusting people, and we want to believe the best. We want to believe in fairy tales and happily ever after.
What happens when you trust everyone? You get burned.
Loved the fancy Italian architecture, but their people suck.
Spectacular product features can't overcome poor service.
Your employees drive the public's perception of your company.
Is your product or service someone's knight in shining armor? Is it going to save the day? Or is your knight cut from selfishness, fueled by your hopes that it will gallop in on a black stallion and make you rich while allowing you to be your own boss?
If your product isn't unique, it doesn't stand a chance,
What are they doing wrong? Where's the inefficiency? Within the gray area of unsatisfied customers lies the opportunity to improve the value and ramp up differentiation.
Build a Brand, Not a Business
Step 4: Keep it Short, Clear, and Concise
Everyone is in the top 1% of their game, including the authentic top 1%. You see, we all are marketers, and some of us are marketers of an illusion.
If you can move your audience’s emotions and make them care, they will buy.
For example, if I launch a survey, “Are you speeding the Fastlane or stuck in the Slowlane? Find out now.” I am using an interactive campaign designed to involve people and get them to talk about themselves.
Have you ever seen a Lamborghini sold for a dollar? I haven’t, and if I did, I’d remember.
It’s ironic: To succeed in a Fastlane, we must forsake our selfishness yet satisfy the desires of others.
As consumers, we buy things to solve needs.
HAVE what others NEED, and money will flow into your life.
To make millions, you must impact millions. To impact millions, you must be in a field capable of affecting millions!
The seed is there NOW. The question is, will it grow?
and perhaps someday, your impact on the world will reverberate through the years when you can reflect on that simple choice made long ago . . . that choice to pick up a book and read it.
