The Millionaire Fastlane

by M.J. DeMarco

The problem is that we’ve been brainwashed to accept the Slowlane roadmap as normal.

By working faithfully 8 hours a day, you may eventually get to be the boss and work 12 hours a day. — Robert Frost

Jobs suck because they’re rooted in limited leverage and limited control.

To Trade Time Is to Trade Life

In a job, you sell your life for money.

Experience comes from what you do in life, not from what you do in a job.

Somebody should tell us, right at the start of our lives, that we are dying. Then we might live life to the limit, every minute of every day. Do it! I say. Whatever you want to do, do it now. There are only so many tomorrows. — Michael Landon

Two things are absolutely required to do so: Control Leverage

Good advice comes from the guy who scores touchdowns—not the guy who can’t even get on the field!

Things that make you go, hmmm…

XD

Folks, the rich use the markets for income and wealth preservation—not to make it!

Is it possible you’re being sold one wealth equation while the game player uses another?

Are they rich because of what they preach or what they sell?

I’d rather live in regret of failure than in regret of never trying. — MJ DeMarco

Extreme talent is paid exceptionally well.

People would do better if they knew better. — Jim Rohn

The Fastlane is about building a better system, a better gadget, a better product, or a better “something” that will leverage your work.

Yes, become a producer first and a consumer second.

Applied, this means instead of buying products on TV, sell products. Instead of digging for gold, sell shovels. Instead of taking a class, offer a class. Instead of borrowing money, lend it. Instead of taking a job, hire for jobs. Instead of taking a mortgage, hold a mortgage. Break free from consumption, switch sides, and reorient to the world as a producer.

I watch infomercials not to buy but to see what the pros do.

Producers get rich. Consumers get poor.

To switch teams and become a producer, you need to be an entrepreneur and an innovator. You need to be a visionary and a creator. You need to give birth to a business and offer value to the world.

most small business owners are light years away from a Fastlane and dickering with Slowlane metrics. Some businesses masquerade as jobs!

If I guest-speak on a radio show for ten minutes and that appearance yields 1,000 book sales, this ten-minute investment yields $5,000 in income (1,000 books × $5 profit) and yields a return on my time at $30,000 per hour.

Only those who will risk going too far can possibly find out how far one can go.

Wealth = Net Profit + Asset Value

Net Profit = Units Sold × Unit Profit ~ and ~ Asset Value = Net Profit × Industry Multiple

1) Raise Units Sold by Increasing the Conversion Ratio

2) Raise Units Sold by Increasing Web Traffic

3) Raise Unit Profit

Limitless variables = high speed limit = high potential income.

To weaponize the Fastlane wealth equation, you must deploy a Fastlane business that has the potential for leverage or high-speed limits.

Asset value is simply the worth of any property you own that has marketplace value.

The rich accelerate wealth by accelerating asset value and selling those upgraded assets in the marketplace.

Asset Value = (Net Profit) × (Industry Multiplier)

One plan is about HOPE, while the other is about CONTROL.

Mom convinced me it was true. “We can’t afford that; do you think money grows on trees?” She was wrong. Money grows on trees if you own a money tree.

Money trees have five business seedlings. These aren’t absolute and can intermingle with one another. Each system inherently has a grade that rates its level of passivity. A higher grade means a greater potential for passivity, but not necessarily a higher income. Rental Systems Computer/Software Systems Content Systems Distribution Systems Human Resource Systems

I heard a statistic that the Internet created more millionaires in the last five years than the previous five decades combined.

Once the code is written, it’s done. You can easily sell one or 10,000.

Impact millions.

Scale creates millionaires. Magnitude creates millionaires. Scale and magnitude create billionaires.

The more lives you impact, directly or indirectly, the more wealth you will attract.

Joe Magnitude owns a company that develops commercial real estate. He develops 14 office complexes and partitions the offices into condos. Each fully sold complex profits him $400,000 (magnitude) × 14 (scale) equals $5,600,000. Joe Scale writes a book detailing a diet of the stars. He sells 800,000 copies (scale) and earns $7 per copy (magnitude). He earns the same amount: $5,600,000.

Think big to earn big.

If you aren’t where you want to be, the problem is your choices.

It isn’t one choice but hundreds. And when you line a string of choices together, they create your process, and your process will create your lifestyle. Lifestyle choices will make you a millionaire.