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there a need in my neighborhood for a martial arts studio? ✓- What are existing martial arts studios doing wrong that I could do better? ✓- What improved value do I offer the martial arts student? ✓- What assets do I bring to this community? Joe failed because there wasn’t a genuine need in the marketplace and his motives were selfish. Had Joe analyzed these questions foremost, his odds of driving a successful road would have dramatically improved.
Money chasers are consumers who haven’t quite made the transition to producer. They want to be producers, but they selfishly think like consumers.
To Attract Money Is to Forget About Money
Want to make big bucks? Then start attracting money instead of chasing it. Money is like a mischievous cat; if you chase it around the neighborhood, it eludes you. It hides up a tree, behind the rose bush, or in the garden. However, if you ignore it and focus on what attracts the cat, it comes to you and sits in your lap.
Money isn’t attracted to selfish people. It is attracted to businesses that solve problems. It’s attracted to people who fill needs and add value. Solve needs massively and money massively attracts. The amount of money in your life is merely a reflection to the amount of value ...
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Make a freaking impact and start providing value! Let money come to you! Look around outside your world, stop being selfish, and help your fellow humans solve their problems. In a world of selfishness, become unselfish.
Make them feel better. (entertainment, music, video games) => Help them solve a problem. => Educate them. => Make them look better (health, nutrition, clothing, makeup). => Give them security (housing, safety, health). => Raise a positive emotion (love, happiness, laughter, self-confidence). => Satisfy appetites, from basic (food) to the risqué (sexual). => Make things easier. => Enhance their dreams and give hope.
next time you’re trolling the web looking to make money, sit back and ask yourself, “What do I have to offer the world?” Offer the world value, and money becomes magnetized to you!
“Do what you love and the money will follow!” Bullshit.
For “do what you love” to work, you need two things: 1) Your love must solve a need and 2) You must be exceptional at it.
billionaire RJ Kirk was asked about the benchmark to his success. He replied, “It is for others to say whether I am useful or not.”
money led to “do what you love,” it didn’t follow.
There are two dangers to derivatives: 1)They don’t make money fast. 2)They endanger the love.
When you “do what you love,” prepare to face stiff competition.
The second danger of derivatives is that your love becomes vulnerable to contamination when you do it for money. If you are forced to do anything, even something you purport to love, in exchange for a paycheck, that love is put in danger.
You need to want something greater for you, your family, or something else. It is different for everybody, but when you find it, you will do anything for it.
Mike Rowe, host of the cable television show Dirty Jobs, profiled several owners of businesses who had less than lovable duties. From testing bovine manure to cleaning up pigeon goop, the owners were passionate. None of them “loved” what they did, but they had passionate “whys” and very deep bank accounts. Competition was sparse because everyone else was busy chasing “do what you love.” A formidable “why” is all you need to turn your daily activities into passionate motivation —the “get up in the morning” metamorphosis to bust open a Fastlane road. What are your WHYS, and are they strong
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your dream is dead, so is your passion. “No passion” numbs you to the greatest violinist in the world while he plays in the train depot. “No passion” leads to mediocrity and the land of everybody. “No passion” leads to unhappiness. “No passion” equals no wealth.
If you’re struggling for motivation, re-energize your dream and align it with a road capable of burning a trail to its reality. Dead dreams can’t burn trails of passion. Passion fires your will to do what is necessary beyond what others can’t. Fastlaners work unlike everyone else so they can live unlike anyone else.
Mark Cuban recently wrote on his blog that it doesn’t matter how many times you strike out in business because you only have to be right once, and that “once” can set you up for life. In other words, be in the business of home runs.
If you can’t be the source, serve the source.
You can’t live a perfect day without doing something for someone who will never be able to repay you.
Thou shalt not invest in a needless business. Thou shalt not trade time for money. Thou shalt not operate on a limited scale.
Thou shalt not relinquish control. Thou shalt not let a business startup be an event over process.
Lead generation is popular with fragmented industries, where the industry players consist of mostly small to medium-sized businesses. Lead generation in the airline business probably wouldn’t work while lead generation for plastic surgeons would. Lead generation solves two needs: 1) The consumer’s desire to save time and money
and 2) The business owner’s need to find new customers inexpensively.
don’t be fooled. Inventing isn’t really about inventing the vehicle, the telephone, or the goofy Segway—the core inventing activity is just taking something and improving or modifying it.
Writing a book is not a business; selling the book is.
Opportunity is rarely about some blockbuster breakthrough like the light bulb or the car, but as simple as an unmet need, or a need not met adequately. Opportunity is a solution to an inconvenience. Opportunity is simplification. Opportunity is a feeling. Opportunity is comfort. Opportunity is better service. Opportunity is fixing pain. Opportunity is putting weak companies out of business.
“Competition is everywhere. Just do it and do it better.”
“Gee, there are plenty of search engines out there—Yahoo, Snap, Alta Vista—why start Google? It’s being done!” Thankfully, they didn’t, and now Google is the most used search engine,
Ideas are nothing but neurological flatulence. ~ MJ DeMarco
The owner of an idea is not he who imagines it, but he who executes it.
a brilliant idea and no execution are worth all of 200 bucks.Awesome potential speed (idea) is married to weak accelerator pressure (execution). Yet a so-so idea with brilliant execution could be worth $350 million. You see, it isn’t about your ideas and their potential speed, but about your execution!
Execution takes process: effort, sacrifice, discipline, and persistence. Ideas are just events.
The world doesn’t care about ideas; it only reacts to them.
How do you deal with exploitive complainers? You respond once with grace, explain your position, and move on.
Google alerts can notify you when a website mentions your company name.
SUCS, or “Superior Unexpected Customer Service.”
At my company, I answered my customer emails within minutes, not hours or weeks. People would email us just to test our response rate. I was in business to violate my customer’s expectation profile, and it paid dividends. I followed this up with live customer service. A call to my company got a real person that worked for the real company. No press 1, press 2. Support wasn’t outsourced because I didn’t want service outsourced.
Success in business comes from making your customer the boss and the No. 1 stakeholder to your business.
This company’s website is static, stale, and childlike. No, Comic Sans doesn’t cut it for a professional image. This company sells to the world but doesn’t have a toll-free number. Small. Small. Small.
Look big, but act small.
A market is never saturated with a good product, but it is very quickly saturated with a bad one.
Businesses founded on false premises will rocket to the bin of commoditization and force you to do the inevitable: To play checkers.
Exploited weaknesses are where brands are born. What are they doing wrong? Where’s the inefficiency?
Differentiation is a defense to commoditization. Gloating over your competition should serve only one purpose: To find weaknesses and then be better at that weakness within your own operation. To the customer, this difference will be interpreted as better value.
Everyone has an invisible sign hanging from their neck saying, ‘Make me feel important.’ Never forget that message when working with people. ~ Mary Kay Ash
The power of marketing is that an effective ad campaign can move products, regardless of the cockroaches hiding underneath.
People are loyal to brands and relationships, not corporations or businesses.
