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The universe simply doesn’t care. One person and one person only weaponizes past transgressions: you. If the universe doesn’t remember, why should you?
If you’re defined by your past, it will be impossible for you to become who you need to be in the future.
Your choices of action manifest from your choices of perception. ✓- What you choose to perceive, or not perceive, will manifest itself to a choice of action, or inaction.
The more uncanny and exceptional you strive to be, the more you need to fight through social indoctrination. Extraordinary wealth will require you to have extraordinary beliefs.
This dichotomy makes you a blossoming flower that needs protection, water, and plenty of sun. Negative friends, family, or coworkers are dark clouds. Defend yourself or suffer the consequence of slow assimilation to mediocrity.
Folks, this is war and your life is in the balance. You need warriors who are impervious to the Death Star and can deactivate the Slowlane tractor beam, not fearful pansies who drop their cargo at the first sign of Imperial Slowlaners. Reflect on your environment and your relationships, and recognize the headwinds.
The average American watches more than four hours of TV each day. In a 65-year life, that person will have spent nine years glued to the tube. Nine years Ms. Bueller. Nine.
Time is the greatest asset you own, not money, not the 1969 restored Mustang, not grandpa’s old coin collection. Time.
The greatest theft of all humanity is to act as if our time on this Earth is infinite when it isn’t.
The reality is that time is deathly scarce, while money is richly abundant.
On any given day, $3 trillion is exchanged in the world currency markets. That’s $3,000,000,000,000. To give that perspective, you can spend a million dollars a day for 8,000 yea...
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Fastlaners are frugal with time, while Slowlaners are frugal with money.
If I read a book on a new computer technology that illustrates how to create new interactive website features, I’d be learning to facilitate the system. Again, Fastlane education is to foster growth of the business system. Conversely, Slowlane education is designed to specifically enhance the intrinsic value of the person receiving the education. It is to become a gear in the system.
You learn from engagement, from doing, and from getting out and taking repeated action, more so than from any book or professor.
Face facts.
Failure is simply a natural response to success. If you avoid failure you will also avoid success.
Failure
it is easier to live in regret of failure than in regret of never trying.
change makes millionaires.
Opportunities are dressed as unfilled needs, and when they ring your doorbell, answer it! Unanswered, opportunity leaves and rings another doorbell, knowing eventually, someone will answer. Why not you? Timing is rarely perfect. Waiting empowers mediocrity.
The perfect scenarios and circumstances never arrive.
the CENTS framework. 1)The Commandment of Control
2)The Commandment of Entry 3)The Commandment of Need 4)The Commandment of Time 5)The Commandment of Scale
Does your road (or potential road) route to wealth? Is it Fastlane? Can it be made Fastlane? Can it hit Effection? Can your road route to a multimillion-dollar enterprise, generate passive income, and end at a final liquidation event?
Drivers offer affiliate programs; they don’t join them. ✓- Drivers run hedge funds; they don’t invest in them. ✓- Drivers sell stock; they don’t buy stock. ✓- Drivers offer drop-shipping; they don’t use drop-shipping. ✓- Drivers offer employment; they don’t get employed. ✓- Drivers accept rents and royalties; they don’t pay rents and royalties. ✓- Drivers sell licenses; they don’t buy them. ✓- Drivers sell IPO shares; they don’t buy them. ✓- Drivers don’t join the hottest trend, they serve the hottest trend. So are you DRIVING a Fastlane? Or HITCHHIKING one?
Business is a fierce competition for the consumer’s mind and their money. It’s an expansive ocean where multiple species wage war over sustenance: money. In this oceanic game, you want to be at the top of the food chain, not at the bottom fighting to the top. Build corporate ladders—don’t join them. Build pyramid organizations—don’t join them. Think manufacture, not retail. To become a shark, you have to think like one. Sharks think big and guppies think small. As a shark, you have to drill into your belief system and change your mindset.
Are you investing in your brand or in someone else’s?
Not investing in my own brand was my serious mistake as a young entrepreneur.
The only people in the company who live on the Pacific coast with a garage full of exotic cars were the founders and inner circle—not the distributors who signed up years later.
Network marketing is a hitchhiking strategy that disguises itself as entrepreneurship.
the real essence of MLM, which is sales, distribution, and training—not entrepreneurship.
My dislike for the model lies in the misdirection conveyed to would-be participants; they think they’re entrepreneurs when they’re just sales managers in a Fastlaner’s plan.
If I ever invent a product that needs distribution, network marketing would be my first consideration.
The Commandment of Entry states that as entry barriers to any business road fall, or lessen, the effectiveness of that road declines while competition in that field subsequently strengthens. Higher entry barriers equate to stronger, more powerful roads with less competition and need for exceptionality. Low-barrier-entry businesses are weak roads because easy entry creates high competition and high traffic, all of which share the same pie. And where there is traffic, there is no movement.
If any Joe Blow alley-napping next to a dumpster behind Chan’s Chinese restaurant can start your business in minutes, it isn’t a business you want to be doing!
The world is littered with so-called businesses that have no entry barriers. And that is why they suck and the people who follow them aren’t rich.
this opportunity eventually violated the Commandment of Entry. If you could create an eBay business in 10 minutes, guess what? So could millions of other people.
Bloggers are making thousands! True, but nowadays, the multimillionaire blogger is now the exception. Why? The opportunity has been beaten down by easy entry, causing traffic, competition, and saturation. Saturation causes declining sales volumes.
If you violate the Commandment of Entry, be prepared to be exceptional. Exceptionality breaks the odds of entry. Unfortunately, exceptionality is a long shot, much like an above-average high school athlete going pro.
when I started my Internet business I had roughly 12 competitors. Could I be exceptional among 12? Absolutely.
“In a gold rush, don’t dig for gold, sell shovels!”
Is getting into business an event or a process? Real business startups are processes, not events.
Because everyone isn’t wealthy. If everyone were wealthy, “everybody is doing it” would work. When it comes to money, the best warning flag is “everyone.” Everyone is a red flag that the Commandment of Entry has been violated.
When the frenzy is buying, you should be selling. When the frenzy is selling, you should be buying or staying put.
Who is dumb money? Consumers! Money chasers!
some shrewd people have mastered the Rule of Everyone. Instead of getting out, they short the other side and profit from the downfall.
Businesses which violate the Commandment of Need enter the 90% failure category or masquerade as a job. The winning business premise is a simple and often forgotten concept that should be ridiculously obvious, but it isn’t. Businesses that solve needs and provide value win. Businesses that solve problems win profits. Selfish, narcissistic motives do not make good, long-term business models.
People care about what your business can do for them. How will it help them? What’s in it for them? Will it solve their problem? Make their life easier? Provide them with shelter? Save them money? Educate them? Make them feel something? Tell me, why on God’s green Earth should I give your business money? What value are you adding to my life? Reflect back to our producer/consumer dichotomy. Consumers are selfish. They demand to know is “what’s in it for me!” To succeed as a producer, surrender your own selfishness and address the selfishness of others.
Never start a business just to make money. Stop chasing money and start chasing needs.
Stop thinking about business in terms of your selfish desires, whether it’s money, dreams or “do what you love.” Instead, chase needs, problems, pain points, service deficiencies, and emotions.
The correct foundation is externally based on market needs, not internal selfish needs. Instead of selfish motives, what should have Joe been thinking?
