The Book of Beautiful Questions: The Powerful Questions That Will Help You Decide, Create, Connect, and Lead

by Warren Berger

IF YOU WANT TO BE MORE CREATIVE, STOP ASKING THESE 6 QUESTIONS These are wrong questions that people often ask about creativity. Read the answers below—then stop asking them. Am I creative? If you’re human, you are creative. There is no “creativity gene” that some have and others lack. It’s a gift that is available to everyone. How creative am I? It’s difficult to measure or answer this (and besides, it’s not a competition). Better to rearrange the question and ask: How am I creative? You will likely find many answers to that question. Where will I ever find an original idea? (Hasn’t everything been thought of already?) You don’t have to create from whole cloth; almost every new idea consists of fragments of existing ideas. And the fragments are everywhere. Where will I find the time to create? Start by turning off your iPhone (unless you use it to create). How can I come up with an idea that will make money? Don’t begin with the outcome in mind. Find and develop a worthy idea; the money will follow (maybe).