TO FIND YOUR BIG IDEA, ASK THESE QUESTIONS What stirs me? To find a “problem” that’s worth devoting your creative efforts to solve, start with a high interest level—meaning it touches on something that matters to you. What bugs me? Frustration is the starting point for many innovations and creative breakthroughs. What’s missing? Whereas the previous question may focus on existing problems or inadequacies, this one focuses on the absence of something—a product that doesn’t exist but should, a need not addressed, a perspective that is underrepresented. What do I keep coming back to? Pay
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