Through teaching, coauthoring the book Creative Confidence, delivering a TED Talk, and creating online courses, they began to put forth a philosophy about creativity that had three core principles behind it: That creativity is essential to business and career success—and that, in Tom’s words, “creativity has a way of spilling over into your whole life,” making it more fulfilling and productive. That each of us is creative—though many of us have been conditioned, in the years since childhood, to believe we’re not. During their years teaching university courses and working with employees and
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