SEE THE WORLD DIFFERENTLY, ASK What might I notice if I were encountering this for the first time? Apply this “fresh eye” approach to your job, the people around you, your everyday path to work. What if I stand on the desk? Not necessarily to be taken literally, but try changing the angle from which you view things. What is in the background? Try to focus on that which is usually obscured or ignored. What here would fascinate a five-year-old? Or a ninety-year-old? What would Seinfeld be amused by? Use a comic observer’s eye to look for inconsistencies. What would Steve Jobs be frustrated by?
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