BEFORE COMMITTING TO AN IDEA, ASK Can I own this problem? The best kind of problem is the one that you, alone, have noticed. But if others are pursuing it, then the question becomes: What is my special twist? What can I bring to this that others can’t? This is not so much about the approach you have in mind (that’s your special twist), but more about your talent, perspective, expertise—and how all of that can enable you to make a unique contribution to this creative challenge. Will I still love this problem tomorrow? This is a “crystal ball” question: It requires you to try to envision how
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