pioneering business consultant Peter Drucker understood, long ago, that he could best serve clients by asking questions.74 Drucker said that many company leaders tended to come to him seeking answers to their business problems. However, Drucker’s reasoning was that these leaders actually knew far more than he did about their own businesses. They didn’t need an outsider with less knowledge of the business to tell them what to do. Instead, they needed someone who could bring an “outside view” to the challenges at hand, ask the questions that weren’t being asked (because the company insiders were
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