As discussed in the Leadership section, every leader of a company should make sure the organization has a strong backstory about its history and original purpose, a sense of what the company stands for, and a mission statement—or better yet, a mission question. What if the leaders of families did this?17 The author Bruce Feiler has explored this theme in his writing, and it was also covered recently in a New York Times column by Paul Sullivan. Based on these sources, here’s an exercise that uses questioning to develop a family story and an ongoing, inspiring family “mission question.”
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