“Every time you raise your hand, send an email, launch a product or make a suggestion, you’re exposing yourself to criticism.” If you ship, Godin adds, “you might fail. If you ship, we might laugh at you.” But it’s the chance you must take as a creative person because, as Godin puts it, “Real artists ship.” And the most successful ones tend to ship often. In today’s intensely competitive marketplace, the more ideas and creations you put out there, the better your chances of breaking through. Creativity researcher Dean Keith Simonton, who has conducted studies on successful creative people,
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