make a conscious effort to “prune the vine,”46 says creativity coach Todd Henry. He notes that just as a winemaker must prune some good fruit so that better fruit can get the needed resources, creative professionals must cut back on activities and new projects that may interfere with deep work on primary projects. “If we’re squeezing all the white space out of our lives by filling it with activity, if we’re not pruning and saying no to things on occasion, then we’re not going to have the space we need to innovate or think,”