ASK THESE FOUR QUESTIONS TO CHECK YOUR BIASES AND BELIEFS What am I inclined to believe on this particular issue? Start by trying to articulate your beliefs/biases. Why do I believe what I believe? The “jugular question,” per Nobel Prize–winning physicist Arno Penzias, forces you to consider the basis of those beliefs. What would I like to be true? A “desirability bias” may lead you to think something is true because you want it to be true. What if the opposite is true? This question is inspired by “debiasing” experts and Seinfeld’s George Costanza.