RELEASE YOUR “INNER STEVE JOBS” BY ASKING “VISIONARY” QUESTIONS How can we become the company that would put us out of business? Start by envisioning a threat that doesn’t exist (yet). How can we brace ourselves for the third wave? It’s not the wave you’re on now or the one you can see breaking; it’s the big one yet to break. If an oracle could tell us about our business five years from now, what would we ask? Think of the most critical questions; then go to work on them (because you’re the oracle). What would the seventh generation think about what we’re doing? Take a lesson from the Iroquois
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