IDEO’s Tom Kelley suggests this starter question: What if I lower the bar? Give yourself permission to start with something rough, imperfect, maybe even lousy. Kelley cites a favorite scene from the indie film Ruby Sparks in which a writer suffering from creative block is advised to just begin writing anything. “Can it be bad?” the writer asks. When told yes, he starts writing whatever nonsense comes into his head. But quickly he starts changing and improving what he wrote, turning it into something good. This often happens in real life, says the neuroscientist Robert Burton. If you shift to
...more
The very first idea about anything is always a boring idea. It is not the best one. Think about all the devices that Apple brings out. Their first version always sucks. Always.
