One study of successful painters, writers, and musicians found that 72 percent of them did their best work in the morning.48 And there may be good reason for that. As neurological research shows, amazing things are going on in the subconscious of your brain—mental connections are being forged, ideas are constantly forming and transforming. Your unconscious mind comes alive when you’re sleeping and dreaming. So what better time to tap into its creative power than when you’re just waking up?
