The late founder of Apple, Steve Jobs, was one of the busiest people on the planet, yet he made a conscious effort to regularly ask fundamental “Why?” questions while making the rounds of his company’s various departments. At each stop, whether in the marketing area or accounting, “I always asked why we’re doing things the way we’re doing them,” Jobs said.11 As Jobs took on the role of the inquisitive four-year-old wandering the company, it had a powerful effect on him and those around him—forcing everyone to reexamine assumptions.
