A creatively stimulating environment exposes you to inspiration, yet still leaves room for you to think about your own ideas. And—best-case scenario—it may result in you connecting someone else’s ideas to your own. A number of places can provide this kind of stimulation, such as a bookstore or a library. Creative advertising legend George Lois suggests this foolproof option: Go to the museum. “Museums are custodians of epiphanies.”55
