It may seem that sudden “Eureka!” insights have come out of the blue, but “they don’t come into existence from nothing,”32 notes psychology professor John Kounios of Drexel University. “Your ability to make new connections is limited—or empowered—by the amount of knowledge you have. So if your goal is to be struck by new ideas, you first have to do the relevant homework in whatever field you hope to be innovative.”
