Just because you’ve found a problem (or it has found you), does that mean it’s the right problem for you to pursue as a creative endeavor? Grant says that when he’s deciding on a creative project, “The first thing I ask is, Do I look forward to thinking about this topic? I can get interested in a lot of things, and often the initial energy is due to the fact that new things are always fun. So I ask myself, Will I want to commit to this six months or a year down the road?”
