Another creativity-starter technique involves trying to think of “wrong ideas” at the outset of a project. The creative workshop leader Tom Monahan uses an approach called “180-degree thinking” in which “you start out making something wrong and then see if you can turn that bad thing into something good,”65 Monahan says. In the exercise, you might ask yourself, for example, What if I tried to create a car that is unable to move? Or an oven that can’t cook?
