Unshakeable: Your Financial Freedom Playbook

by Anthony Robbins

Even so, some clients needed a lot of reassurance. “Shouldn’t we get out of stocks now and go to cash?” they’d ask. “Doesn’t this crash feel different?” This reminded me of Sir John Templeton’s famous remark: “The four most expensive words in investing are ‘This time it’s different.’ ” In the midst of a market meltdown, people always think this time is different!

suggest you commit that line to memory: “Over the long term, the stock market news will be good.”

Remember, as Warren Buffett says, “The stock market is a device for transferring money from the impatient to the patient.”