After his speech, people were given the opportunity to volunteer for one of 100 “action teams” in areas such as employee satisfaction, patient satisfaction, and reward and recognition. The response was extraordinary: 1,600 people volunteered—agreeing to shoulder extra work in support of the mission. “When we finished that first session,” Rhodes said, “people were crying, hugging, high-fiving . . . even the naysayers had tears in their eyes.” One executive who had been skeptical of the event’s value told her afterward, We need to do this every quarter.
