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David Phillips
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The Power of Moments: Why Certain Moments Have Extraordinary Impact, by Chip Heath

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What are these moments made of, and how do we create more of them? In our research, we have found that defining moments are created from one or more of the following four elements:
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The Power of Moments: Why Certain Moments Have Extraordinary Impact
The Power of Moments: Why Certain Moments Have Extraordinary Impact
by Chip Heath
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