Horror for Newbies

David Phillips
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The Power of Moments: Why Certain Moments Have Extraordinary Impact, by Chip Heath

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A numerical goal plus supporting plans. Notice what that combination leaves us with: A destination that is not inherently motivating and that lacks meaningful milestones along the way.
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The Power of Moments: Why Certain Moments Have Extraordinary Impact
The Power of Moments: Why Certain Moments Have Extraordinary Impact
by Chip Heath
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