It is still unclear which processes will be significantly improved as a direct consequence of the technology, and which are improved simply by digitising the workflows. Does it matter? In many cases a project might not need a blockchain, but using one might trigger interest and management enthusiasm, and even unlock a budget which might not have been available if the project was just a boring old digitisation project. This is fine, and in this case, I think the ends justify the means. Without some amount of hype to spark the imagination there would be less money to spend on innovating, and
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