The dominant narrative, the market share leader, the policies and procedures that rule the day—they all exist for a reason. They’re good at resisting efforts by insurgents like you. If all it took to upend the status quo was the truth, we would have changed a long time ago. If all we were waiting for was a better idea, a simpler solution, or a more efficient procedure, we would have shifted away from the status quo a year or a decade or a century ago. The status quo doesn’t shift because you’re right. It shifts because the culture changes. And the engine of culture is status.
