Actually, what they want is how they’ll feel once they see how uncluttered everything is, when they put their stuff on the shelf that went on the wall, now that there’s a quarter-inch hole. But wait . . . They also want the satisfaction of knowing they did it themselves.
It makes me think that we need to perform a user persona sheet where we need to include hypothetical feelings or reaction a person could have, in order to test the corresponding culture engagement
