Sébastien’s Kindle Notes & Highlights

This Is Marketing: You Can't Be Seen Until You Learn to See, by Seth Godin

Direct marketing is action oriented. And it is measured. Brand marketing is culturally oriented. And it can’t be measured.

See Sébastien’s 76 highlights

This Is Marketing: You Can't Be Seen Until You Learn to See

This Is Marketing: You Can't Be Seen Until You Learn to See

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