if you’re unwilling to have empathy for the narrative of the person you seek to serve, you’re stealing. You’re stealing because you’re withholding a valuable option. You’re keeping someone from understanding how much they’ll benefit from what you’ve created . . . such a significant benefit that it’s a bargain. If they understand what’s on offer and choose not to buy it, then it’s not for them. Not today, not at this price, not with that structure. That’s okay too.
