Beth

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There are two ways to do your work. You can be a cab driver. Show up and ask someone where they want to go. Charge them based on the meter. Be a replaceable cog in the on-demand transport system. You might be a harder-working cabbie, but it won’t change much. Or you can be an agent of change, someone who creates tension and then relieves it.
This Is Marketing: You Can't Be Seen Until You Learn to See
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