Beth

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Even when we adopt the behavior of an outlier, when we do something the crowd doesn’t often do, we’re still aligning ourselves with the behavior of outliers. Nobody is unaware and uncaring of what is going on around him. No one who is wholly original, self-directed, and isolated in every way. A sociopath might do things in opposition to the crowd, but he’s not unaware of the crowd.
This Is Marketing: You Can't Be Seen Until You Learn to See
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