Beth

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Your work is a tree. The roots live in the soil of dreams and desires. Not the dreams and desires of everyone, simply those you seek to serve. If your work is simply a commodity, a quick response to an obvious demand, then your roots don’t run deep. It’s unlikely that your tree will grow, or even if it does, it’s unlikely to be seen as important, useful, or dominant. It will be crowded out by all the similar trees.
This Is Marketing: You Can't Be Seen Until You Learn to See
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