Atticus Swett

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Once he finished, he finally had an answer as to why some students went to Mississippi, and others stayed home: because of social habits—or more specifically, because of the power of strong and weak ties working in tandem. The students who participated in Freedom Summer were enmeshed in the types of communities where both their close friends and their casual acquaintances expected them to get on the bus. Those who withdrew were also enmeshed in communities, but of a different kind—the kind where the social pressures and habits didn’t compel them to go to Mississippi.
The Power of Habit: Why We Do What We Do in Life and Business
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