And which new designers are most likely to have the right habits? The ones who have formed the right truces and found the right alliances.6.26 Truces are so important that new fashion labels usually succeed only if they are headed by people who left other fashion companies on good terms.
The fashion industry is a fascinating example of how organizational routines manifest. Think about a fashion show, and how strangely everyone acts. All the models walk as if they are aliens. There are people air kissing each other all over the place. Even most of the clothes themselves are bizarre - the kinds of garments no normal person would ever wear.
So why do these strange (and incredibly expensive to stage) fashion shows happen multiple times a year? In part, because its a way for the industry to demonstrate a series of social routines that send an enormous amount of information to everyone else within the industry. Who is in the front row of the fashion show? Who is thanked at the end? Who gets three air kisses, instead of just two? These are all bits of habits that allow executives to communicate with each other, without having to say anything rude.
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