At the top of O’Neill’s list he wrote down “SAFETY” and set an audacious goal: zero injuries. Not zero factory injuries. Zero injuries, period. That would be his commitment no matter how much it cost. O’Neill decided to take the job.
Think, for a moment, about the audaciousness of this hiring: Paul O’Neill decided to take this job not because he thought he could make better aluminum, and not because he thought he could make the company more profitable, but because he thought he could make it safer. Who takes a job for a reason like that? And what kind of a board hires a guy who doesn’t know anything about aluminum to run an aluminum company? It’s mind boggling. (And thank goodness everyone acted so irrationally.)
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