First, find a simple and obvious cue. Second, clearly define the rewards.
It is interesting how frequently people - including marketers - fail to define the rewards they are offering someone in exchange for building a new habit. Think, for instance, about how your health insurance company tries to influence your behavior. They probably offer you a discount on premiums if you exercise, or promise to give up smoking, or something like that. But can you tell me how much that discount is? Or how that discount will impact your life in a positive way? Do they offer you counseling with clear weekly goals and rewards to help you improve? Probably not. Now, apply that by millions of people, and you start to see the challenges that programs like Medicare and the Affordable Healthcare Act confront.
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