Charles Duhigg

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She was the scientists’ favorite participant.
Charles Duhigg
True story: Lisa is one of the first people I encountered when I first started researching the science of habits for the book proposal that became The Power of Habit. There’s a general rule in journalism: the first interviewee you meet is ALWAYS the wrong person - you basically have to plan on throwing that interview away. Except, Lisa was so fantastic that she stuck in my mind, and I couldn’t shake her loose. So three years later - after I had sold the book, and had finished writing it, and only had the prologue left to write - I decided to use her as the intro. Boom: Rule overturned.
The Power of Habit: Why We Do What We Do in Life and Business
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