Habits are powerful, but delicate. They can emerge outside our consciousness, or can be deliberately designed. They often occur without our permission, but can be reshaped by fiddling with their parts. They shape our lives far more than we realize—they are so strong, in fact, that they cause our brains to cling to them at the exclusion of all else, including common sense.
This is, in many ways, the most important idea in this book: That we can influence any habit we want, but, if we don’t take an active role in choosing our habits, then they’ll proliferate without our permission. But we can control them, if we want. We just need to know how.
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