In fact, the hospital had been given an opportunity that few organizations ever received. “I saw this as an opening,” Dr. Cooper told me. “There’s a long history of hospitals trying to attack these problems and failing. Sometimes people need a jolt, and all the bad publicity was a serious jolt. It gave us a chance to reexamine everything.”
Crises give us an opportunity to make big changes - but frequently, we become so focused on the crisis itself that we don’t see the opportunity. For a fun overview about how to identify the opportunities that a crisis might offer, let me recommend: Strategic decision making: from crisis to opportunity by Papadakis, Vassilis M., Yiannis Kaloghirou, and Maria Iatrelli.
