there’s no craving that has made sunscreen into a daily habit. Some companies are trying to fix that by giving sunscreens a tingling sensation or something that lets people know they’ve applied it to their skin. They’re hoping it will cue an expectation the same way the craving for a tingling mouth reminds us to brush our teeth.
This sunscreen problem remains an issue today: No company has figured out how to make applying sunscreen every day into a widespread habit. Making skin tingle doesn’t work, because there are too many people with sensitive skin who experience that tingling as pain. Giving sunscreen a pleasant smell also hasn’t proven successful (in part because the chemicals that provide that smell often cause eye irritation.) If someone can figure out how to make sunscreen into a daily habit, they’ll save millions of lives.
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Aaya Malass
