Retention Point: The Single Biggest Secret to Membership and Subscription Growth for Associations, SAAS, Publishers, Digital Access, Subscription Boxes and all Membership and Subscription Businesses

by Robert Skrob

The Retention Point is the moment when your members become so emotionally invested in what you deliver, they become Lifers.

Membership Marketers leave the Retention Point to chance. Few even track the numbers necessary to determine where their Retention Point is.

You move subscribers to the Retention Point by 1.inspiring them to improve themselves, 2.giving clarity over their pathway to improvement, 3.helping them take the first step and 4.revealing your unique personality.