Tampax consistently used the tagline “approved for advertising in the American Medical Journal” as if it meant something other than that someone picked up the phone to the ad sales department. It boasted that Tampax was “perfected by a physician” (not an osteopath). I don’t find any advertising mentioning a letter to the British Medical Journal in 1942 by a female family doctor from Oldham. Shopkeepers had informed her, wrote Mary G. Cardwell, that young girls of eleven, twelve, and thirteen, and young women in general, were asking for these “internal sanitary towels.” She had medical
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