Ian Pitchford

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Think about Napoleon deciding to invade Russia, leaders at NASA ignoring the O-ring issues on the Challenger, Margaret Thatcher deciding to get behind a “poll tax” that ended up getting her ousted by her own party, or George Bush making the decision to invade Iraq. These people were professional decision makers, with all the relevant information available to them, and yet they still made poor decisions. If they can’t get it right, what hope is there for the rest of us?
The Decision Checklist: A Practical Guide to Avoiding Problems
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