Ian Pitchford

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So I suggested a magical alternative that would reduce the journey time to Manchester by around 40 minutes and increase the capacity of the existing trains, all in the space of six months and at a trivial cost of around £250,000. The trick I used was simple. Don’t look at the logistics of the problem, look at it from the perspective of a passenger. To reduce journey times by 40 minutes, you don’t have to reduce the amount of time people spend on the train – which is in any case the most enjoyable part of their journey – you could simply reduce the amount of time they waste waiting for the ...more
Alchemy: The Surprising Power of Ideas That Don't Make Sense
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