Alchemy: The Surprising Power of Ideas That Don't Make Sense

by Rory Sutherland

In 2006, Maria Klawe, a computer scientist and mathematician, was appointed president of Harvey Mudd College in California. At the time, only 10 per cent of the college’s computer science majors were women. The department devised a plan, aimed at luring in female students and making sure they actually enjoyed their computer science initiation, in the hopes of converting them to majors. A course previously entitled ‘Introduction to programming in Java’ was renamed ‘Creative approaches to problem solving in science and engineering using Python’.fn1 The professors further divided the class into groups – Gold for those with no coding experience and Black, for those with some coding experience.fn2 They also implemented Operation Eliminate the Macho Effect, in which males who showed off in class were taken aside and told to desist. Almost overnight, Harvey Mudd’s introductory computer science course went from being the most despised required course to the absolute favourite. That was just the beginning. Improving the introductory course obviously helped, but it was also important to ensure that women signed up for another class. The female professors took the students to the annual Grace Hopper Conference, an annual ‘celebration of women in technology’. It was an important step in demonstrating that there was nothing weird or anti-social about women working in tech. Finally, the college offered a summer of research for female students to apply their new-found talents to somethin...