Jinal Shah (If I Were Marketing)

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he looks at the grapes in disgust. ‘What a fool I am,’ he says, ‘wearing myself out to get a bunch of sour grapesfn1 that are not worth the effort.’ The moral of the fable is that many pretend to despise and belittle that which is beyond their reach.
Alchemy: The Surprising Power of Ideas That Don't Make Sense
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