Jinal Shah (If I Were Marketing)

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The trick to being an alchemist lies not in understanding universal laws, but in spotting the many instances where those laws do not apply. It lies not in narrow logic, but in the equally important skill of knowing when and how to abandon it. This is why alchemy is more valuable today than ever. Not everything that makes sense works, and not everything that works makes sense.
Alchemy: The Surprising Power of Ideas That Don't Make Sense
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